Okay, this clay is insane! On the package it says to lather it in your hair for 15-20 mins and rinse off. I used it after their shampoo bar (also wonderful) as a conditioner to see if it would help with elasticity... and it was amazing!!! My hair was silky smooth as it ran off. I need to buy this in bulk, ASAP! I usually don’t post reviews so use this as a sign :)